Archive for the ‘Social Media’ Category

Wednesday, February 3, 2010

Only YOU Can Prevent Forrester Fires – Deceptive Marketing & Social Media

Because of the business enlightenment in the last decade or so one would think that shady marketing tactics would be dead in most industries. They should be.

I know they’re not  because today I experienced my own rip-off run-in. The two offenders were American Home Mortgage and a company called TotalProtect. Their scheme was to mail small-amount checks that, if cashed, would start an ongoing $32/month subscription. Unfortunately the skanky play was not caught at the time in the Hoyt household, and we’ve been paying the bill (as a disguised add-on to our mortgage payment) since June.            

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