Archive for the ‘Sales/Marketing’ Category

Sunday, July 11, 2010

A Business, A Church, and False Advertising

At 9:43am last Sunday morning I had just wrapped up eating breakfast with Brandi at the McDonald’s on our corner. A well known leader was going to be manning the podium at a church near our house. I haven’t visited in several years, so between bites of Southern Style Chicken Biscuit I grabbed my iPhone and Googled the church’s name to hunt for service times.

The first line in Google’s search summary read: “Woodview Church*. Space is limited and on a first come basis” [Emphasis theirs]. Really? What a first impression.

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Wednesday, February 3, 2010

Only YOU Can Prevent Forrester Fires – Deceptive Marketing & Social Media

Because of the business enlightenment in the last decade or so one would think that shady marketing tactics would be dead in most industries. They should be.

I know they’re not  because today I experienced my own rip-off run-in. The two offenders were American Home Mortgage and a company called TotalProtect. Their scheme was to mail small-amount checks that, if cashed, would start an ongoing $32/month subscription. Unfortunately the skanky play was not caught at the time in the Hoyt household, and we’ve been paying the bill (as a disguised add-on to our mortgage payment) since June.            

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Friday, November 20, 2009

Killing the Sale

A college acquaintance of mine that I hadn’t heard from in a number of years emailed me about a week ago saying that he wanted to reconnect and asked for my home address so he could send a Christmas card. Glad to hear from him I promptly responded. A couple of days ago a package arrived with his return address. But rather than a Christmas card it was material promoting a multi-level marketing system. Frankly, it went straight to the recycle bin.

No Sale

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